More Details About The Good Omens SXSW Event Released

More details have been released about Amazon Prime's plans to bring Armageddon to Texas as the streaming network celebrates the highly anticipated premiere of novel-turned-series Good Omens. From the weekend beginning Friday 8th March, Amazon will be launching a series of special events and pop-ups at South by Southwest (SXSW) in Austin, TX, while cast and creatives from the show will be appearing at the festival, including writer and showrunner Neil Gaiman, stars David Tennant, Michel Sheen, Jon Hamm and director Douglas Mackinnon. 

Activities will centre on the Good Omens Garden of Earthly Delights, a huge immersive space of over 19000 square feet forming a hidden oasis from the impending End of Days. Between March 8-11 fans and festival-goers (aged 21+) will be able to enter the garden free of charge through a massive winged hourglass on Driskill Street. Surrounded by a wall of lush foliage, the garden is intended as an oasis from the hustle and bustle of SXSW. It transports guests into the world of the beloved book and celebrates the duality of the friendship of protagonists Crowley and Aziraphale, from the moment guests step foot into the garden and are met at the entrance by angel and demon greeters.

Other delights included in the garden are:

 - Beer and wine served from a massive 20-foot carved tree in the garden, which also bears prophetic apples and gifts, and mouthwatering bites from the best of Austin’s food scene (including sushi, of course!)

- Heavenly and hellish cabanas, relaxing lounges and a pampering area for manicures, hand massages and hairstyling with butterLONDON, Cosmedix and SexyHair.

- An A.Z. Fell & Co. pop-up bookshop, where among the shelves of leather-bound books there are hidden surprises for lucky Good Omens fans.

- A Hellhound Puppy Pen filled with adoptable furry friends from Austin Animal Center, alongside a replica of Crowley’s 1926 Bentley.

- Two parties,in partnership with Entertainment Weekly (March 9) and BuzzFeed (March 10)

- Entertainment from magicians, circus performers and tarot card readers

- Musical performances including a Queen covers band and a DJ set from Questlove

- An interactive, life-size chess tournament with Twitch

On Saturday 9th March SSW will host two special Good Omens sessions

A Conversation with Neil Gaiman
3.30-4.30pm, Austin Convention Center, Ballroom D
Neil Gaiman is a bestselling author and creator of books, graphic novels, short stories, TV series and films, including: Neverwhere, Coraline, The Graveyard Book, The Ocean at the End of the Lane, and American Gods, among others. His novel Good Omens, which he co-wrote with Terry Pratchett 30 years ago, is being adapted for the screen and will premiere on Amazon Prime Video on May 31st, 2019. In 2017, Gaiman became a Goodwill Ambassador for UNHCR, the UN Refugee Agency. Originally from England, he lives in the United States, where he is a professor at Bard College.

“Good Omens:” The Nice and Accurate SXSW Event
6.30pm, The Zach Theater; 202 S Lamar Blvd, Austin, TX 78704The end is nigh and so is the highly anticipated debut of Good Omens, coming to Amazon Prime Video this year. In this featured session with series showrunner and best-selling author Neil Gaiman, joined by director Douglas Mackinnon and cast including Michael Sheen, David Tennant, Jon Hamm and more, attendees will get the most in-depth look at the limited series to date and watch never-before-seen exclusive clips from the entire series. Additionally, fans will have the rare opportunity to take part in what will certainly be an amusing discussion with the cast and creatives.

In addition, there will be signs and portents throughout SXSW - angels, chattering nuns, demons and witchfinders - that mirror the signs in the show that the apocalypse is coming soon, in fact on May 31st, the very day that the six part series launches worldwide on Amazon Prime. 

Good Omens is adapted from the beloved comic novel by Terry Pratchett and Neil Gaiman that sees a demon and an angel joining forces to prevent the end of the world. The ensemble cast also includes Adria Arjona, Miranda Richardson, Michael McKean, Nina Sosanya, Nick Offerman, Frances McDormand and the recently announced Benedict Cumberbatch. Following the May 31 launch, the show will air on BBC Two later in the year, with other international TV broadcasts yet to be announced. 

For more SXSW information visit