The makers of the new animated feature film Ferdinand and the Ad Council have partnered up with US organisation Understood to release an exclusive movie trailer aimed at highlighting the struggles of children with learning and attention issues. Understood is a partnership of 15 non-profit support providers who are working together to support provide a comprehensive resource for the parents, carers and educators of the estimated 1 in 5 children and young people in the USA aged 2-10 who need support to unlock their full potential. With the message that you can’t judge a bull by its cover, the clip explains how children with issues such as dyslexia and ADHD can often be misunderstood, just like Ferdinand himself.
From the makers of Ice Age and Rio, Ferdinand tells the story of a giant bull with a big heart. After being mistaken for a dangerous beast, he is captured and torn from his home. Determined to return to his family, he rallies a misfit team on the ultimate adventure. John Cena voices Ferdinand with David Tennant as Angus and Kate McKinnon as Lupe.
The clip features a voice appearance by David Tennant; watch below:
Ferdinand is set for a worldwide release this Christmas, and will hit cinemas on 15th December in the USA and Australia and 22nd December in the UK.
Read more about Ferdinand on our blog here
Find out more about the support Understood offers here