What We Did On Our Holiday To Boost Scottish Tourism

The producers of David Tennant's new film What We Did On Our Holiday are to support VisitScotland in promoting Scottish tourism. The film, which also stars Scottish comedian Billy Connolly, is due to be released in September.

The new comedy feature from BBC Films was shot entirely on location in Scotland and features some breathtaking Highland scenery, including Gairloch in Wester Ross, Loch Katrine and the Trossachs. Lionsgate UK, the promoters of the film have teamed up with VisitScotland to promote the movie and its locations to prospective holidaymakers. Research has shown that a fifth of visitors to Scotland do so after seeing locations on film and TV. The campaign aims to promote the film's locations to the family market.

"Our partnership with Lionsgate UK gives us an excellent platform to make the most of this excellent opportunity," said Mike Cantlay, chairman of VisitScotland. "Scotland never fails to look stunning on the big screen, and I'm sure this feel-good film will encourage more cinema goers to come and explore this wonderful country for themselves."

Ross Cunningham, head of marketing at Lionsgate UK added, "The film is a truly fantastic, comedic heart-warmer, and really shows Scotland at its stunning best, with beautifully lavish landscapes that are breathtakingly unique to Scotland."

What We Did On Our Holiday is the first big screen project from Andy Hamilton and Guy Jenkin, the creators of the award winning BBC sitcom Outnumbered. David Tennant and Rosamund Pike play a divorcing couple, Doug and Abi McLeod, who temporarily put their differences aside to take their three children on a trip to Scotland to celebrate the birthday of Doug's father Gordie (Billy Connolly). Ben Miller, Amelia Bullmore and Celia Imrie also star in the movie which is being described as the most refreshing Britisg comedy in years. The film is produced by BBC Films and Origin Pictures in association with Creative Scotland and LipSync Productions.

What We Did On Our Holiday is released across the UK on Friday 26th September

For more information, video and photos visit the BBC Films website

Source: BBC News & VisitScotland