Check out the first of the brand new adverts for Virgin Media Collections starring David Tennant.
The new campaign, which also stars Sir Richard Branson and Usain Bolt, will be launched on UK TV tomorrow during the ITV show Take Me Out.
The first of the three ads, created by Bartle Bogle Hegarty, is called "undelete". It features Branson accidentally deleting his favourite programme and then Tennant himself. Luckily, Virgin Media’s TiVo box is able recover the files.
The second ad features three Tennants arguing over what to watch. A fourth Tennant arrives to explain only Virgin Media TiVo customers can record three programmes at the same time while watching a fourth.
Usain Bolt’s return to Virgin Media’s advertising was revealed last year. In the new ad, Tennant turns around to see a bad lookalike of the 100 and 200 metre Olympic champion. As Bolt’s lookalike attempts the Jamaican sprinter’s lightning pose the man himself arrives to show him the door, making the point that everyone should get the superfast speeds they expect – one of Virgin Media’s marketing messages.
The media planning and buying was handled by Fifty6, a joint venture between Goodstuff and Manning Gottlieb OMD, and the campaign will run across TV, print and online.
And to find out what exactly is going on in the picture, watch below
Source: Campaign Live