Virgin Media have released more information about their new ad campaign featuring David Tennant which was launched today
Read what they have to say below:
David Tennant, Usain Bolt and Sir Richard Branson have returned for Virgin Media’s new multi-million pound advertising campaign,
bringing to life a range of great bundles - Virgin Media Collections. Virgin
Media’s award-winning TiVo® service and superfast broadband are in the
spotlight with a trio of playful ads kicking off this weekend with a primetime
slot during ITV1’s ‘Take Me Out’ (Saturday 12th January). The new campaign is
the first time the triumvirate appear alongside each other.
The first ads showcase some of the key features of Virgin
Media TiVo, part of every Virgin Media Collection. We see a clumsy Richard
accidentally deleting his favourite programme and, much to his annoyance, David
Tennant himself. TiVo’s ability to ‘undelete’ comes to the rescue and brings
everything, and everyone, back to how it should be. The second ad opens with
three Davids arguing over which TV show to watch. A fourth David strolls across
the screen, explaining only Virgin Media TiVo customers can record three
programmes at the same time whilst watching a fourth and brings harmony back to
the living room.
The third ad champions Virgin Media’s superfast broadband
and heralds the return of superfast superstar, Usain Bolt. The ad starts with a
seated David Tennant casually glancing around to reveal a terrible lookalike of
the legendary Usain Bolt. As David explains everyone should get the superfast
speeds they expect – as they do with Virgin Media - the pretender’s attempt at
Bolt’s signature lightning pose is interrupted by the arrival of the genuine
article. Bolt strides across the screen and quickly shows the impostor the
door.
Richard Larcombe, director of advertising and sponsorship at
Virgin Media, said: “We’re delighted that David, Usain and Richard are back and
flying the flag for our fantastic services. Our customers love how TiVo helps
them watch their favourite telly and this new campaign showcases our unrivalled
set top box as well as our unbeatable broadband speeds. We’re building on a
hugely successful 2012, including an outstanding line up of high profile
campaigns, with Mo Farah, Stephen Fry, and of course, David, Usain and Richard.
2013 promises even more memorable partnerships and fantastic campaigns from
Virgin Media.”
The campaign was created by BBH with media planning handled
by Fifty6, and will run across TV, print and online. The new ads will run
alongside a previously seen work in which David Tennant tells the audience
about Virgin Media’s great selection of Sky channels to the tune of a Richard
Branson whale song.
Watch the HD version of the new Virgin Media TiVo advert, Undelete, here:
You can also get David's help to choose your perfect Virgin Media Collection. Visit the website to find out how.
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